30-Second Soap - LUSH

During Covid, everyone suddenly became an expert in handwashing. Unfortunately, almost no one was actually doing it properly. The advice was simple: wash with soap and water for 20 to 30 seconds. The reality was a lot more rinse-and-run. So we created 30-Second Soap, a single-use soap designed to dissolve after 30 seconds of proper washing. No counting with Mississipees. No singing Happy Birthday twice. No nonsense. Each bar gave people a practical, physical timer in their hands, helping make an invisible habit visible. Simple, safe, educational, and very hard to cheat.

Each 30-Second Soap is individually packaged to prevent potential contamination before use. In keeping with Lush’s commitment to producing environmentally friendly products, 30-Second Soap’s packing is 100% recycled and utilizes biodegradable paper and soy-based inks.
Credits : Agency: ‿ and us® www.and-us.agency 
Fadi Yaish – CCO and Founder 
Mahmoud Jaber — Business Lead 
Sandy McIntosh – Creative Director 
Camila Venegas Gomez – Senior Creative Director 
James Elgie – Animation Director 
Serena Chemaly – Head of Content Development and Production 
LUSH 
Miche Whitehouse - Regional Retail Brand Manager 
Sirin AlMasri - Content and Brand Communication Specialist Deliveroo 
Anis Harb – General Manager George Schempers – Head of Marketing 
Issam AlTermanini – Marketing Manager 
Mike Shuster - Editions - Expansion and Partnerships 
Content Production Black Box   
Photo Production Studio Melt
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