Soap and water can save lives.
The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of infectious diseases. As part of their guidelines to effectively combat Coronavirus infections, the WHO recommends that people wash their hands with soap and water for 20-30 seconds. However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time – unknowingly leaving them at risk of infection.
‘30-Second Soap’ is a self-timing soap designed to completely dissolve after 30 seconds of vigorous use - precisely how long you need to wash to make your hands clean and safe. A simple to use, one-wash soap that takes the guesswork out of how long you should wash your hands - providing users with a practical, educational demonstration of proper handwashing timings to keep both themselves and others safe.
Each 30-Second Soap is individually packaged to prevent potential contamination before use. In keeping with Lush’s commitment to producing environmentally friendly products, 30-Second Soap’s packing is 100% recycled and utilizes biodegradable paper and soy-based inks – meaning that over time the product will break down into natural elements like carbon dioxide and water vapor. Our print partners hold the FCS/PEFC certification, which means our operations have been rigorously inspected and certified in the audit trail of tree to printed product.
Credits : Agency: ‿ and us® www.and-us.agency
Fadi Yaish – CCO and Founder
Mahmoud Jaber — Business Lead
Sandy McIntosh – Creative Director
Camila Venegas Gomez – Senior Creative Director
James Elgie – Animation Director
Serena Chemaly – Head of Content Development and Production
LUSH
Miche Whitehouse - Regional Retail Brand Manager
Sirin AlMasri - Content and Brand Communication Specialist Deliveroo
Anis Harb – General Manager George Schempers – Head of Marketing
Issam AlTermanini – Marketing Manager
Mike Shuster - Editions - Expansion and Partnerships
Content Production Black Box
Photo Production Studio Melt