Camila Venegas - Burger Kouture

During Fashion Week, why is it only people that get to walk the runway? What about the burgers? WHO’S THINKING ABOUT THE BURGERS!? Kuwait is one of the Gulf’s most trend-obsessed markets, so instead of running a regular food ad, we turned Burger King into a fashion house and launched Burger Kouture, the world’s first fashion collection designed for burgers. Whoppers wore flame jackets. Chicken sandwiches came draped in satin. The King’s Box was giving “yas queen”. Who knew burger ‘dressing’ could be so fun?

During Fashion Week, we transformed Burger King into a fashion brand to connect with Gen Z Kuwaities. Cosmopolitan and trend-obsessed, Kuwait is known across the region as the "Hollywood of the Gulf", and we could not miss this opportunity.

So, instead of running an ad, we created Burger Koture, the world's first fashion collection designed for burgers. Whoppers wore flame jackets, chicken sandwiches came draped in satin, and the King's Box arrived dressed to impress. For the first time ever, Burger King had something to say during Fashion Week... and it became a fashion statement.