Life Is An
Extreme Sport
We created a platform to position Coke Energy in the market and reach consumers in an engaging and convincing way. In a life filled with everyday hassles we can easily claim that life is an extreme sport. Studying, working, life expectations, peer pressure, social media addiction, etc. It's non-stop madness. So we approached consumers with an empowering message:  KEEP UP.  Keep up with the hassles of modern day life. And we created a communication that brought this idea to life through digital, print and social media.
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