Golden Edition Range - Burger King

All that glitters is flame-grilled. For Burger King’s ‘Golden Edition’ range, we went to the people who know gold better than anyone: the experts of Kuwait’s world-famous Gold Souk. Instead of chefs, influencers or the usual food-review suspects, we had gold merchants inspect the burgers like precious metals. The result was a launch that made the burgers feel indulgent, premium and unmistakably Kuwaiti, without taking itself too seriously. Ironically, this campaign never won gold at any award show, but I guess they aren’t experts.

Credits:
Chief Creative Officer: Ryan Reed
Creative Director: Camila Venegas Gomez
Creative Director: Silvia Carreno Vera
Designer: Dana Taha
Senior Account Executive: Tasneem Nedal
Account Director: Victoria Frolova
Head of Production: Leighla Mcgregor 
Production House: Filmmaster
FIlm Director: Damiano Fieramosca
DoP: Jad Saabi
Producer: Kate Campbel 
First Director assistant: Amanda H. Kik


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