Garlic sauce. A standard. A staple. Harmless to the average human.
But when Halloween comes around, it can be weaponised against the bloodsucking demons of this world, VAMPIRES.
Introducing Vampire Slayer Sauce, the achilles heel of Dracula
and his sharply-fanged friends.
A limited-run of weaponised creamy goodness disguised as a dip.
We told the story through comic strips, where scheming vampires were defeated by the sauce. Influencers were sent special coffin packs to keep them from being bitten. And on Halloween itself, people dressed as vampires were invited to Burger King for free meals, as long as they gave in to the garlic.
But when Halloween comes around, it can be weaponised against the bloodsucking demons of this world, VAMPIRES.
Introducing Vampire Slayer Sauce, the achilles heel of Dracula
and his sharply-fanged friends.
A limited-run of weaponised creamy goodness disguised as a dip.
We told the story through comic strips, where scheming vampires were defeated by the sauce. Influencers were sent special coffin packs to keep them from being bitten. And on Halloween itself, people dressed as vampires were invited to Burger King for free meals, as long as they gave in to the garlic.
CCO: Ryan Reed
Creative Direction: Silvia Carreno Vera, Camila Venegas Gomez
Creative Direction: Silvia Carreno Vera, Camila Venegas Gomez
Copywriter: Silvia Carreno, Jack Rogers, Mahmoud Gahallah
Illustration: Hugo Moedano
Art Director: Hugo Moedano, James Young
Client service: Victorya Frolova, Tasneem Nedal