GO ALL IN
Hardee's UAE was on a mission to transform its business and achieving higher recognition in an overly saturated market. By reaching out to a younger generation, with a completely new brand positioning and message, we took the brand ALL IN with an unapologetic approach to the fast food culture and spirit.
REAL & UNAPOLOGETIC
We build on the brand spirit, and along with it a brand transformation in every level. To celebrate the unapologetic nature of the New Hardee's, we created a fresh and bold take on every touchpoint. Tone of voice dictated the way consumers engaged with the products. And the new illustration style added a lighthearted emotional storytelling to the brand experience.
Creative Director: Jamie Kennaway
Sr. Art Director: Camila Venegas
Design Director: Giovanni Bordé
Copywriter: Jamie Kennaway
Designers: Camila Venegas, Giovanni Bordé