NAD AL SHEBA - MERAAS

Nad Al Sheba is an under-construction neighborhood by Meraas, that is been crafted with the true 1% in mind. Its residents recognize that real value comes from privacy, family, and community. They seek a home that understands their needs. One that’s exclusive, but not pretentious. The launch campaign for Nad al Sheba takes us on a journey through the craft, legacy, connection, and understanding values that represent the community, a community that understands our residents' values.

FILM
Thanks!
Credits:
Creative Director: Camila Venegas Gomez
Creative Director: Silvia Carreno Vera
Senior Designer: Dana Taha
Senior Designer: Michael Logaring 
Account Director: Victoria Frolova
Senior Account Executive: Tasneem Nedal


Massive thanks to Hello Playful for the production of this beautiful piece
Creative Director: Pablo Alfieri
Executive producer and CGI coordinator: Agustina Santovsky
Meraas:
Hamza Bukhari: Senior manager 
Julian Redman: Marketing Director
Fuad Alkhativ: Assistant Director – Digital Channel Marketing




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