Special thanks to Tomorrow FIlms
Creative direction: Silvia Carreno, Camila Venegas
Art directors: Camila Venegas Zainab Yasseen
Copywriters: Silvia Carreno, Mahmoud Gahallah
Client service: Tasneem Nedal
CCO: Ryan Reed
One Hand Menu - Burger King
Burger King’s Junior Deluxe Range was perfectly sized to eat with one hand. Which sounds convenient, until you realise it leaves the other hand completely unsupervised. So we turned a product benefit into a public warning. While one hand does the responsible thing and holds the burger, the free hand is out there causing mayhem. The campaign celebrated the range’s easy-to-eat size by imagining all the chaos your spare hand could get into. A smaller burger. A freer hand. Some deeply questionable actions.