PUMA - Cricket Carpets
In the Middle East, cricket is loved by millions but played with almost nothing. With proper pitches hard to access, players are forced to improvise wherever they can: car parks, sandlots, quiet streets, even construction sites. Some go as far as pouring concrete illegally, just to create a surface worth playing on. So we created Cricket Carpets, beautifully designed roll-out pitches that could turn any empty corner into a proper place to play. During peak playtimes, we handed out 100 custom carpets to players across Dubai. Some brands level the playing field. Puma created it.