Idea on process to be approved by Ikea's global office (NDA)
Gender stereotypes are still largely enforced across the world
And it’s impacting women across the Globe
The world is enforcing gender roles and this guy isn’t helping
Because, the IKEA man… is a MAN. Quietly suggesting the role
a man should play in the constriction of your new IKEA furniture.
So, isn’t it about time IKEA gives women the building power too…
The IKEA Woman
A female companion to the IKEA Man, present in IKEA manuals around the world.
Showing people around the world that gender roles are a thing of the past.