Idea on process to be approved by Ikea's global office (NDA)
Gender stereotypes are still largely enforced across the world
And it’s impacting women across the Globe
![](https://cdn.myportfolio.com/57b667fa-6604-4e83-9371-aecdf6e49252/170fd9bf-9906-4346-bc77-1d06b3497739_rw_1920.png?h=21c41a82e9e833e824f863ff835ccf1c)
The world is enforcing gender roles and this guy isn’t helping
Because, the IKEA man… is a MAN. Quietly suggesting the role
a man should play in the constriction of your new IKEA furniture.
So, isn’t it about time IKEA gives women the building power too…
![](https://cdn.myportfolio.com/57b667fa-6604-4e83-9371-aecdf6e49252/8bf60881-cf8c-4cf7-acdc-3e6e65e43e3c_rw_1920.jpg?h=5327fecef60e5c2e6ae0d87b8461dd2b)
The IKEA Woman
![](https://cdn.myportfolio.com/57b667fa-6604-4e83-9371-aecdf6e49252/193b4dcc-fe87-4ca3-89ee-68242b69597e_rw_1920.jpg?h=e921a8256f384f9a7a867f2dc91c2739)
![](https://cdn.myportfolio.com/57b667fa-6604-4e83-9371-aecdf6e49252/559ae463-5710-4164-9cb1-e3f5370f24d0_rw_1920.jpg?h=845c594520544e3ca7fb486c8c066372)
![](https://cdn.myportfolio.com/57b667fa-6604-4e83-9371-aecdf6e49252/26bc9436-2f75-456e-a79c-1daba9d52a08_rw_1920.png?h=b0fe088487ada8fcceebd6e6682d2d6f)
A female companion to the IKEA Man, present in IKEA manuals around the world.
Showing people around the world that gender roles are a thing of the past.
![](https://cdn.myportfolio.com/57b667fa-6604-4e83-9371-aecdf6e49252/2218d3e2-5df8-4e8c-8c5e-e3b268e99926_rw_1920.jpg?h=43e3b6d4dceab225d55f74116495f498)
Thanks
![](https://cdn.myportfolio.com/57b667fa-6604-4e83-9371-aecdf6e49252/37c2e306-5b56-41b0-bcfa-517311bdf223_rw_600.jpg?h=ab8ca8f048c1579deba6994de2dcd5e8)